Attorney Marketing: How a Bald Move Can Help You Stand Out From the Crowd
Law firm marketing has become ubiquitous, with a lawyer billboard on every corner and lawyers promising to bring you a fast divorce or a big cash settlement during every commercial break. Because there is so much legal advertising going on, it hard very difficult to obtain potential clients by sitting up and take note. law firm marketing
Lawyers have a special challenge in getting customer’s to pay attention, since unlike selling a sleek and sexy new car or a very nice new beverage, lawyer’s aren’t selling a life-style. Many of the lawyers who advertise offer aid to people who usually turn out to be interested in their services only when something has gone wrong, and anybody else, their ads will blend in the background.
Even when someone is seeking a lawyer, clients will need a hard time differentiating between one lawyer’s promise to “get justice” or “get results” and the similar promise manufactured by countless others, often all standing killing the same stock associated with law books within generic law office so popular in legal ads.
Not so for your Bald Lawyer. His eye-catching billboard features the slogan “Injured? Don’t Pull Hair out!” Below that’s a big shot of the lawyer with his bald head, and the address for his website ‘MyBaldLawyer.com.”
What Makes The Bald Lawyer Ad Work
The Bald Lawyer ad works and stands out off their law firm marketing because it has evolved. It shatters the stereotype of the conservative, unapproachable and uptight lawyer by permitting the attorney to poke fun at himself. yet as well as this without undermining the law and also the legal profession.
The billboard also stands out simply because attracts attention electrical generator it gives someone a memorable graphics. That image is accompanied by a website directly related to it, which fixes itself in the viewer’s mind right along with the image, becoming memorizeble easily.
Clients who start bald lawyer ad will take more notice of it- even if just for a few seconds out of curiosity- than they would likely another lawyer advertisements. This can translate into the ad visiting their minds, consciously or subconsciously. In turn, when ought to a lawyer, good just be influenced to visit the website they remember by way of billboard where the client can learn into the services the bald lawyer offers.
Creating Your Own Innovative Ad
Other attorneys who would like to take their law firm marketing efforts to another level can take a webpage out of the bald lawyer’s e book. The ad is an important reminder that innovation is search on successful legal marketing, and that by providing clients some in order to distinguish you by means of competitors (preferably a memorable way), you can stand out over rest.