Ecig Supply – Look Into The Opinions..
For a product rarely anyone had been aware of five years ago, they now appear to be on everyone’s lips. While much has been written concerning the safety of these products and their potential to either support or destroy efforts to minimize smoking rates, it’s timely to think about why the global tobacco industry has taken such a keen desire for buying electronic cigarette companies.
Despite e-cigarettes seemingly dominating public and academic debate on tobacco control, the worldwide electronic cigarette industry is minuscule in comparison to traditional cigarettes and tobacco products. Euromonitor estimates that this global e-cigarette market was worth US$3 billion in 2013.
Compare this to the global tobacco market, just about the most valuable fast moving consumer goods industries, worth an estimated US$800 billion – more than 260 times the size of the e-cigarette market. This highly profitable tobacco market, away from China, is dominated and controlled by just five major players: Japan Tobacco International, Imperial Tobacco, British American Tobacco, Philip Morris International, and Altria/Philip Morris USA.
Virtually all of the global tobacco companies will have a stake inside the electronic cigarette market, with many buying up independent electronic cigarette companies.
Philip Morris International, called PMI, has taken it a step further: in addition to recently purchasing UK electronic cigarette company Nicocigs Ltd, it will be launching the best rated e cig. Unlike e-cigs, which vapourise liquid nicotine, the HeatStick takes normal tobacco and heats it to 350 degrees Celsius to make a tobacco vapour.
PMI plans to introduce the Marlboro HeatStick in test markets in Japan and Italy later this year. Similar kinds of products were introduced inside the 1990s, but failed dismally when smokers rejected both the taste and lack of smoking satisfaction. PMI appears hopeful this latest generation of heat technology may well be more acceptable to smokers.
On the surface, it might appear to be the tobacco sector is simply buying up these companies before they become a major threat to its profits. Or even, it sees a bright future for e-cigarettes and wants to control the market.
But considering just how much more profitable traditional cigarettes are than e-cigarettes, and also the tobacco industry’s long and chequered corporate history, it’s important to question how many other motivations they might have.
Tobacco advertising on tv is nearly universally banned, the tobacco-friendly states of Indonesia and Zimbabwe being two holdouts. It has been decades since a tobacco ad appeared on television screens in america and United Kingdom. But e-cigarette marketing is really a booming business both in countries with controversial television ad campaigns and celebrity endorsements.
Using celebrities, se.x, glamour, adventure, rebelliousness, youth and sweetness to promote addictive products is very familiar territory for your tobacco industry. These sorts of campaigns contradict the tobacco industry’s pubic relations message that it must be only interested in selling e-cigarettes to adults who are unable to quit smoking.
Add to the simple fact that PMI cannot show packs of Marlboro on store shelves or splash the iconic red Marlboro chevron on Formula One cars, it may promote the united states$69 billion Marlboro brand by putting it on the HeatStick product.
E-cigarettes could also assist the tobacco industry undo the consequences of policies that have seen cigarettes pushed from social settings that kept people smoking. While smoking bans are principally about protecting people, especially workers, from secondhand smoke, they have got an extra positive benefit from reducing smoking rates.
Pushing to enable e-cigarette utilization in pubs and restaurants means there is not any have to quit, because when you can’t smoke, just use an electronic cigarette instead. But, don’t forget to maintain smoking the actual stuff when you are able too.
Since acquiring electronic cigarette brands, not one tobacco company has stepped taken care of of tobacco control policy makers working to reduce smoking. The market has not yet raised a white flag and decided to will no longer oppose effective tobacco control policy reform.
It is business as usual: oppose, lobby and litigate when countries implement laws that impact on cigarette sales. Which explains why the international treaty to lessen tobacco use, the World Health Organization’s Framework Convention on Tobacco Control, is explicit in banning tobacco industry influence in tobacco control policy. Getting a “fundamental and irreconcilable conflict arzalp interest” involving the industry and public health means the market will not be a welcome stakeholder in formulating public health policy.
E-cigarettes are a potentially useful tool in giving the tobacco industry a seat back at the policy table. If it can point to e-cigarettes as “proof” it cares about consumers and is trying to reduce tobacco harms, then maybe it can not be shut out of the regulatory process. Irrespective of that e-cigarettes really are a tiny portion of its total business.
And finally, e-cigarettes really are a huge distraction to tobacco control advocates and policy makers. Undoubtedly the tobacco industry celebrates witnessing the debate and division among tobacco control colleagues within the utility of e-cigarettes in cutting the harms of tobacco use. The less attention paid to the deadly US$800 billion arm in the business the higher.