Inside Sales – Perhaps You Have Pondered The Reason Why You Need To Have This..
Like cold calling, emails focused on potential prospects are called “cold emails.” Sometimes, regardless of how hard you might try, it’s challenging to get prospective clients to open and read those emails. Here are some tips that might help to boost your open and read rate of cold emails.
The Subject Line: Authors, writers and publishers spend enormous time creating their titles. Why? Because they know that the primary reason people buy books, read articles, or click on news content articles are the title. Spend time on making a subject line that catches your potential customer’s interest. It needs to be concise and really should summarize your email.
The Funnel: From an online marketing standpoint, view your email as the start of the sales funnel. The gmail auto follow up needs to be brief and succinctly diagnose a potential customer’s problem or concern; offer a solution and a way for that customer to find out how they may solve that problem, or supply the proper links to locate that solution. Put simply, don’t send them to your property page. Bring them straight to the page that you provide your services or answers to that particular problem. It is also beneficial to possess a short video on top of that page that reiterates their concern and offers some solutions or suggestions to solve the situation and why they have to read your copy on the page.
Research: It always helps to carry out some extra research on the possible client. Along with viewing their sites, see if your customer has personally written any blogs or articles. Read whatever they have written. If appropriate, you can send an email in their mind about their article or blog and a comment. Make certain you have the signature box of your own email completed properly, using a website along with a call to action to view that site. Example: “Look who helped XYZ Company improve their sales closing by 20% – (add site link).”
LinkedIn: A little LinkedIn research goes along way. I assume you might have targeted your prospective customers, so linking with them is a great idea. Also, check if they belong to any groups. Check out their participation level and if they participate, join that group and comment after them. (Similar to the comments on blogs and articles, ensure that what you say has merit and is also not really a blatant make an effort to win favor. Phony never works.)
Value Add: You can even give you a free ebook, white paper or video inside your email subject line. As an example, should your industry is branding, you might use a subject line having a value add such as “Obtain your customers to think of you first – 7 tips video!” Lead with this within the subject line and simply ask them to click to see or see the video. (Usually do not make use of an attachment, as fydmpg
people will not open attachments.) Be sure you always put a phone call-to-action in any value add. Remember, if the subject line and your value add suits using their need, they are more inclined to open it, read it, look at it and take action.
Follow-Up: Either via an auto-responder or your own little typing fingers, follow-up in a day or two with the email stating “Hope you read our 7 suggestions to get the customers to consider your first. Otherwise, you are able to see it here (add link).” “At XYZ company, we specialize in… ” Here is where you can offer further information about how your organization can solve your customer’s problems and offer links, along with the connect to the page that offers your service (with all the video) in this email. Chances are they will see the video first then read your white paper. (Again, take some time creating your subject line for this email.)
Patience: Like hammering a nail, in the event you keep at it, eventually you drive it home. Everbody knows, the competition for your eyeballs of potential customers is fierce. By doing a little extra work on your subject line, funnel, content, a value add and follow-up, you are going to, undoubtedly, do a lot more than the majority of your competition. That little extra work is what can help you stand out within the minds of your potential customers and, eventually, get them to open and browse your cold emails.